Getting people to pull out their credit card is one of the biggest problems Internet marketers face. Offering things for free in hopes of at least getting the website visitor to subscribe to their mailing list is one way many of them get around this.
If you have been doing Internet marketing for any amount of time you know that a certain percentage of people online love things that are free. These people spend a good portion of their time surfing the Internet looking specifically for free offers.
As it pertains specifically to a home business niche it creates a problem for those of us trying to make money. This brings up a key question and that is how are you going to make money if everything is free?
There are a couple of very important things you must do in building your list if you expect to make money selling to it.
1. I think it’s important right up front to let people know you are interested in their success and are offering useful information for free. However you’re also in this to make a profit and the only way to do that is to offer things for sale they might be interested in.
This way at least you let them know not every mailing you do is going to be for free information. This will help a little bit.
2. The other thing you should do is consistently mail a mix of useful information and products you sell. The best way to do this is work with your list on a consistent basis.
I am always surprised how many email marketers build a list and then waste it by not mailing anything out to their subscribers. It doesn’t take much effort to write a shor email message and click the send button.
I’ve also been on lists where I never hear from the person for months and then all of a sudden I hear from them three days in a row. I am usually left trying to figure out who they are!
On the flip side I’ve also been on lists where people mail me several times a day everyday of the week. Although I admire their persistence to me that maybe over doing it a little bit.
The bottom line is you cannot make money if you do not sell anything. It is probably a good thing if you send a mailing and somebody unsubscribes.
You can never make money selling things to people who get mad and unsubscribe from your list when you try to sell them something.
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